What truly sets us apart from other companies in the industry is our ability to utilize our custom department to create any piece of jewellery. This has proven to be invaluable to our customers hoping to create a completely unique piece or for those hoping to recreate a piece for sentimental reasons. Many people have vocalized their apprehensiveness towards the notion of custom designing a ring due to a number of different factors. The most common misconception is that custom ring design is an expensive and riskier option which makes it an unattainable route for some. However, we demonstrate our ability to create sketches that can be modified at no cost which fosters accessibility and creative freedom in the most cost effective manner. Our clients are comfortable and confident in the selection of their piece, gemstones or diamonds as we are transparent throughout the process allowing them to verify that our prices cannot be beat by any competitor.